Privacy policy

This is a translation for your convenience. The legally binding version is the German original.

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how your personal data is handled when using our website. Personal data here means all data by which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Aldo Pellumbi, Pellumbi Distribution, Karl-Meseberg-Straße 14, 06110 Halle (Saale), Deutschland, Tel.: +4915257865007, E-mail: info@firtech-shop.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When using our website for purely informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect such data as your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our website visited
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (where applicable: in anonymised form)

Processing takes place in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to check the server log files retrospectively should specific indications point to unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string “https://” and the padlock symbol in your browser bar.

3) Hosting & content delivery network

Shopify

For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted again after the browser is closed (so-called “session cookies”), while others remain on your device for longer and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 (1) lit. b GDPR either for the performance of the contract, in accordance with Art. 6 (1) lit. a GDPR in the case of consent given, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting us

When you contact us (e.g. via contact form or e-mail), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) lit. b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. You can find out which data is required to open an account from the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be carried out by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via the account have been fully processed, no statutory retention periods conflict with this and no legitimate interest in continued storage remains on our part.

7) Use of customer data for direct advertising

7.1 Subscribing to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used in order to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receiving the newsletter by activating a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 (1) lit. a GDPR. In doing so, we store your IP address entered by your internet service provider (ISP) as well as the date and time of registration, in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when you subscribe to the newsletter is used strictly for the designated purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the outset. Following unsubscription, your e-mail address will be deleted from our newsletter distribution list without undue delay, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner permitted by law and about which we inform you in this declaration.

7.2 Shopify Email

Our e-mail newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when subscribing to the newsletter to this provider in accordance with Art. 6 (1) lit. f GDPR, so that the provider handles the newsletter dispatch on our behalf.

Subject to your express consent in accordance with Art. 6 (1) lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns by means of web beacons or tracking pixels in the e-mails sent, which can measure opening rates and specific interactions with the newsletter content. In this context, device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data records.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

8) Data processing for order handling

8.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact data is used strictly for the designated purpose of notifications about updates owed by us and is processed by us for this purpose only to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method “Apple Pay” of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the “Apple Pay” function of your device running iOS, watchOS or macOS by debiting a payment card stored in “Apple Pay”. Apple Pay uses security features that are integrated into the hardware and software of your device in order to protect your transactions. Authorising a payment therefore requires the entry of a code previously defined by you as well as verification by means of the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay in order to carry out the payment. The encryption ensures that only the website via which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number as well as a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.

Insofar as personal data is processed during the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymisation completely excludes any reference to a person. Apple uses the anonymised data to improve “Apple Pay” and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorising device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can deactivate the option to use Apple Pay on your Mac in the settings of your iPhone. Go to “Wallet & Apple Pay" and deactivate “Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the payment method “Google Pay” of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment is processed via the “Google Pay” application of your mobile device running at least Android 4.4 (“KitKat”) and equipped with an NFC function, by debiting a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay in excess of € 25.00, your mobile device must first be unlocked using the verification measure set up in each case (such as facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-off transaction number to the originating website, with which a payment made is verified. This transaction number does not contain any information about the real payment data of the payment methods stored in your Google Pay account, but is created and transmitted as a numerical token that is valid once only. In all transactions via Google Pay, Google acts merely as an intermediary for handling the payment process. The transaction is carried out exclusively in the relationship between the user and the originating website by debiting the payment method stored in Google Pay.

Insofar as personal data is processed during the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction carried out via Google Pay. This includes the date, time and amount of the transaction, the merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and e-mail address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing takes place exclusively in accordance with Art. 6 (1) lit. f GDPR on the basis of the legitimate interest in proper invoicing, the verification of transaction data and the optimisation and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with further information that is collected and stored by Google when other Google services are used.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider in which you make advance payment (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order is passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

8.3 Electronic withdrawal function for distance contracts

Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option of declaring the withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

To provide the electronic withdrawal function, we use a solution from the following provider: Visionz GmbH, Richthofenstr. 29, 31137 Hildesheim, Deutschland.

When using the withdrawal function, in addition to information identifying the contract to be withdrawn from, further personal information such as the consumer's first and last name and e-mail address must be provided or confirmed.

This information is initially collected by the provider on the basis of our legitimate interest in a user-friendly, stable and process-optimised solution in accordance with Art. 6 (1) lit. f GDPR, then used to confirm receipt of the declaration of withdrawal on our behalf by e-mail, and finally transmitted to us. We subsequently process the transmitted information for the proper handling of the withdrawal in accordance with Art. 6 (1) lit. b GDPR and Art. 6 (1) lit. c GDPR on the basis of our statutory obligation to provide an electronic withdrawal function for consumer distance contracts subject to payment.

The information collected by the provider is routinely deleted after the final processing of a withdrawal, provided that no statutory retention obligations conflict with this.

We have concluded a data processing agreement with the provider which protects data processed within the scope of the withdrawal function and prohibits unauthorised disclosure to third parties.

9) Web analysis services

9.1 Google Tag Manager

This website uses the “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read such information. Nor does the service carry out any independent data analyses. However, the Google Tag Manager transmits your IP address to Google when the page is accessed and may store it there. Transmission to servers of Google LLC. in the USA is also possible.

This processing is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without such consent, the Google Tag Manager will not be used during your site visit. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision of the European Commission, ensures compliance with the European level of data protection.

Further legal information on the Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.2 Shopify Analytics

This website uses the web analysis service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymised visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behaviour on our website and to create pseudonymised usage profiles. Pseudonymisation generally excludes any direct reference to a person. Merging with clear data about you collected in another way does not take place.

All processing described above, in particular the reading or storing of information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting/remarketing and conversion tracking

Meta Pixel with advanced matching

Within our online offering we use, in advanced matching mode, the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after the redirect by a cookie that our linked page itself sets. In addition, this cookie records specific customer data such as the e-mail address, which we collect on our web page linked to the Facebook or Instagram advertisement during processes such as purchases, account log-ins or registrations (advanced matching). The cookie is then read out and enables the transmission of the data, including the specific customer data, to Meta.

We use "Meta Pixel" with advanced matching in order to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the web pages visited) that we transmit to Meta (so-called "custom audiences").

In addition, we analyse the effectiveness of our advertisements by tracking whether users were redirected to our web page after clicking on an advertisement (conversion). Compared with the standard variant of "Meta Pixel", the advanced matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Meta so that attribution to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data usage policies (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display advertisements on and outside Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, transfer to servers of Meta Platforms Inc. in the USA may also occur.

11) Rights of the data subject

11.1 Applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective conditions of exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent given pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE SCOPE OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

12) Duration of storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – where applicable – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

In the case of the processing of personal data on the basis of express consent in accordance with Art. 6 (1) lit. a GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) lit. b GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance or initiation of the contract and/or no legitimate interest in continued storage remains on our part.

In the case of the processing of personal data on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

In the case of the processing of personal data for the purpose of direct advertising on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.